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CORPORATE SOCIAL INVESTMENT
CSI is a non-negotiable business and moral imperative
for Nedbank Group. Based on its understanding that
there are no quick fixes to the social transformation
challenges facing the country, the group identifies
long-term projects that it believes have the potential to
sustain themselves over time and make a lasting impact
on the social fabric of SA. In most cases the financial
support of these projects, organisations or initiatives
occurs through the group's social investment arm, the
Nedbank Foundation.
THE NEDBANK FOUNDATION
As the primary CSI arm of Nedbank Group, the
Nedbank Foundation works to make a sustainable
difference to deserving individuals and communities
through its support of charitable organisations and
projects focused on the following main areas:
- Education, which includes school-based educational projects, early-childhood development (ECD), rural-school refurbishment, teacher training, tertiary education and other government-identified priorities.
- Community development, with a particular focus on initiatives that support and care for communities in need and vulnerable groups.
- Skills development, which includes training, skills development and enterprise support and development.
- Health, which includes interventions for people with disabilities, diseases like HIV/Aids, cancer, diabetes and TB, as well as providing training and infrastructure development in communities.
When selecting projects within the focus areas, due
consideration is also given to environmental impact
and issues.
Staff volunteerism is a further channel through which
Nedbank Group staffmembers are encouraged to
support social sustainability objectives.
By equitably spreading its CSI spend across these
primary focus areas Nedbank Group avoids the risk of
diluting its financial support and ensures that, through
its contributions, it remains an enabler of transformation,
upliftment and development in SA. Funding is only
granted after a comprehensive investigation of the
applications received, and no political or discriminatory
organisations are supported.
The positive impact of the Nedbank Foundation's
financial support is also enhanced through ongoing
monitoring of projects, appropriate input and guidance
by business and social upliftment experts, and
administrative assistance where required.
As part of the foundation's standard operating
procedures, portfolio managers routinely visit the
projects that are funded, ensuring that the funds
provided are utilised appropriately and any challenges or
risks faced by the projects or organisations are identified.
Through these visits enhancements are made to the
project scope and opportunities of further support by
other Nedbank Group departments are identified. This
is particularly so with the skills development projects
where some projects are connected with the Nedbank
Enterprise Development or Small Business Services
Divisions. These projects provide entrepreneurial training
and coaching to ensure sustainability of microenterprises,
and further banking services and loans can then be
provided to these enterprises, allowing them to grow.
These visits also provide an opportunity to connect beneficiary projects that have complementary objectives and
geographic reach, allowing them to work together to achieve a bigger impact.
To ensure that all projects or initiatives supported by the Nedbank Foundation are in line with its specified focus
areas and the group's social sustainability objectives, a rigorous funding approval process (available online) is followed.
The 2011 CSI brings the total amount of funding provided to social upliftment projects by the Nedbank Foundation
over the past three years to R100,5m. This investment is spread across its key focus areas as follows:
Education is a key focus area for the Nedbank Foundation, as it is the bedrock of society, bringing economic wealth,
personal prosperity and political stability. It is vital for the future sustainability of any country, as the more educated
the people are, the more productive society will be, and the better off the next generation will be. In SA there are
many challenges facing the education sector, resulting in chronic skills shortages that undermine the country's
development efforts. It is because of this that more than half of the foundation's investment is in education,
contributing towards building a more sustainable future.
Being a bank with a national footprint, CSI spend is spread in line with the population distribution of the country,
while taking into account the intervention needs of each province (ie poverty levels and state of education).
Although an indepth impact analysis of CSI funding as a whole was not undertaken in 2011, an analysis of
interventions was conducted. Findings confirmed that the focus on education remains appropriate, but the scope
of education interventions should expand to provide holistic support to both the system and the people in it.
Elements of an effective school
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Key education programmes in 2011 were aimed at addressing some of these elements, and during 2012 further
interventions will be added as required.
Some examples of projects supported by the Nedbank Foundation are provided in the online version of this report.
| Focus area | Project | Description | Impact |
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| Education – Early Childhood Edutainer Development (ECD) (R1,58m) |
Nedbank Edutainer Project | The Nedbank Edutainer is a |
The importance of ECD was particularly highlighted when the results of the Annual National Assessments were released, which |
| Nedbank ECD Resource Project (Puo Education) |
This project provides educational toys and training of ECD practitioners who have received donations of the Nedbank Edutainers.The project benefited 15 ECD practitioners working with the five edutainers donated. |
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| Ntataise Trust and Tshepang Educare Trust |
Ntataise Trust and Tshepang Educare Trust provide training for ECD practitioners, particularly in rural areas, providing them with better skills to manage their crèches and be effective in teaching young children. Both are based in the Free State. In 2011 the foundation funded the training of 30 ECD practitioners by these two organisations. |
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| Education – Learner support 2011: focusing on matric and Mathematics and Physical Science |
Penreach R250 000 2010: R250 000 |
The foundation funded |
This programme has been very successful in the past two years, consistently producing top Mathematics and Physical Science students in the province. It reaches 250 learners, and in 2011 produced 15 As and 35 Bs for Mathematics and Physical Science in |
| Mathematics by Music 2011: R300 000 2010: R300 000 |
This programme provides extra tuition in Mathematics for learners in grades 10 to 12 in Kimberley, Northern Cape. The children are from disadvantaged backgrounds and attend various public schools. | In 2011 a total of 360 learners participated in the Mathematics by Music tutorials.The programme has been very successful in that participants have consistently achieved a 100% pass rate in grade 12 Mathematics. Some exciting achievements at grade 12 level include: In 2011 the joint top grade 12 learner in the province for Mathematics was Khotso Pitso from Dr EP Lekhela High School (94%). Kagisho Scott, from Vuyolwethu High School in Galeshewe, was joint top learner in the province for Physical Science (93%). Goodwill Tshekela from Dr EP Lekhela High School in Galeshewe was the only learner to achieve 100% for Mathematics in the Northern Cape Province in 2010. He also achieved 96% for Physical Science and is currently studying Computer Science at the University of the Witwatersrand. All these learners have participated in the organisation’s programmes since grade 9. |
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| KwaDukuza Resource Centre R136 000 |
Based in Stanger, KwaZulu-Natal, this programme provides extra tutorials in Mathematics and Physical Science, as well as assistance with career guidance and university/bursary applications, and reaches 40 grade 12 learners. |
The students participating in this programme achieved a 100% pass rate, with 43% qualifying to study towards a Bachelor’s degree (versus a national average of 24%) and a further 41% qualifying to study towards a higher diploma. | |
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| Education – Learner support Matric focusing on matric and Mathematics and Physical Science |
Nedbank Matric Revision Programme 2011: R2 500 000 2010: R2 000 000 |
Targeting matric learners, this programme provides extra tuition in Mathematics, Physical Science,Accounting, Business Studies and Mathematical Literacy. It is run at Love Life Centres in five provinces (Eastern Cape, Free State, Limpopo, Mpumalanga and Northern Cape), covering 25 schools. The programme started in September 2010, and the areas were selected based on their poor matric results in 2009. |
Each year the release of the matric results raises an outcry from the general public, particularly in the Eastern Cape, Limpopo and Mpumalanga, with learners seeming to be completing high school with no reasonable prospects of a better future. The Nedbank Matric Revision Programme was initiated to provide assistance with this particular issue, bringing additional support to learners who are dedicated to improving their performance.This
programme reached more than 2 000 learners, and has helped improve the pass rate of the participating schools, although this was not by a big margin. Learning material developed by the Learning Channel is used, and in 2011 the intervention was further extended to provide Mobile Science Laboratories to the centres as well as training for the teachers and tutors. Many of the learners participating in the programme had never had access to science equipment to conduct experiments before. The programme achieved modest success to date and various challenges have been identified, including the availability of transport for the learners to access the centres, particularly on weekends, as well as the understanding of English.The 2012 programme has been extended to include English, and transport will be provided for certain centres. This is a long-term intervention and a significant improvement in results is expected from 2013. |
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| Nedbank Fundisa Mathematics and Science 2011: R3 500 000 |
This programme is aimed at learners in grade 10 to 12, providing extra tuition in Mathematics and Physical Science in the Eastern Cape and Limpopo, covering another 25 schools. In 2011 the programme intake was learners from grade 10 and 11, so as to provide a sound base for grade 12. |
This is another long-term intervention, providing support for learners in grade 10 to 12. In 2011 the intake consisted of only grade 10 and 11 learners to ensure that, by the time these learners reach grade 12, they have an improved grounding in the subjects. To provide holistic support the centres were equipped with mobile laboratories, and the students were provided with customised learning aids and material, as well as all necessary stationery, such as Mathematics sets and scientific calculators.The teachers were provided support by subject experts through regular workshops and consultations. Feedback from the school principals was that the learners participating in the programme showed improvement in their performance, were highly motivated, and some had even started sharing their learnings with other students. In 2012 this programme will have the first grade 12 class, and a 100% pass rate is expected. |
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| Community development – Caring for orphaned and vulnerable children |
Lebone:The Aids Mission Outreach 2011: R300 000 |
The Aids Mission Outreach Trust, which was constituted in 1999, established Lebone House in 2000. Lebone House is a holistic child care centre, looking after children infected or affected by HIV/Aids. Some of these children are orphans, while others are either too sick to be looked after by their parents, or are from very impoverished backgrounds. In 2011 Nedbank Foundation funding was used for the housing of HIV-positive orphans, their education and general wellbeing. |
Lebone provides children with a loving environment, while caring for the children’s physical, emotional and spiritual needs. When Lebone opened its doors in 2000, it cared for 15 children and, through other donors’ funding, Lebone has expanded its reach to include 75 resident orphaned and vulnerable children as well as a further 37 children from the community as day scholars. In addition, Lebone supports family units through its Agricultural Production and Nursery Scheme. In 2011 its Skills Development Programme offered more than 75 unemployed adults the opportunity to develop skills to generate an income for their own livelihood. |
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| Community Development – Health | Hopetown Clinic 2011: R250 000 |
In a public private partnership with the Department of Health in the Northern Cape to upgrade Hopetown Clinic, the Nedbank Foundation provided funding towards the construction of two consulting rooms to accommodate both HIV/Aids and TB- infected patients. |
Hopetown is a very small community of around 25 000 people located about 100 km from Kimberley. The levels of poverty and illiteracy are extremely high and most people depend on government grants for survival. The infrastructure of the clinic in Hopetown was inadequate and failed to address the particular needs of a community that has very high levels of HIV/Aids and TB-infections.The clinic did not have a dedicated counselling and testing room, which is essential to ensure the privacy and preserve the dignity of patients. |
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| Community development – welfare support for vulnerable groups |
Winter Blanket Campaign 2011: R500 000 |
The Nedbank Foundation funded buying blankets for distribution to vulnerable groups, particularly the elderly, orphaned and vulnerable children, and people living with disabilities. |
The Nedbank Winter Campaign distributed more than 5 000 blankets across all nine provinces, reaching a wide range of beneficiaries, including from children’s homes, old-age homes, hospices and centres for disabled people. In a media partnership with SAfm, the Nedbank Foundation also encouraged the public to bring blankets and clothes to Nedbank branches or donate funds towards the purchasing of blankets for disadvantaged individuals during the cold winter months. In addition, the foundation participated in various radio campaigns aimed at fundraising for blankets for underprivileged members of society, while challenging Nedbank clients to do the same. In response, Nedbank clients Blackberry, Nashua Mobile, Monte Casino, Ingrams, Putco, Builder’s Warehouse, Kia Motors and Sheraton Hotel donated approximately R450 000 towards the initiative. The campaign was also supported by Nedbank Group staffmembers at selected campus sites and branches, who contributed by collecting blankets and clothes and distributing them to hospices, old-age homes and other non-profit organisations during the winter months of 2011. |
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STAFF VOLUNTEERISM
Nedbank Group's efforts at developing and growing workplace volunteerism are a natural extension of its 'vision-led,
values-driven' ethos, as well as its Deep Green aspiration to be highly involved in the community and environment.
The group's volunteerism programmes therefore form an integral part of its CSI commitment and offer a tangible
way for employees to become more personally involved in addressing the social, economic and environmental issues
that pervade SA. To encourage involvement Nedbank Group grants its employees two full days of additional leave
per year – over and above their statutory annual leave – to engage in volunteer work.
Nedbank Foundation spent R2 585 685 in support of volunteer programmes in 2011. In 2009 and 2010 the amounts
spent totalled R2 250 000 and R2 047 588 respectively.
To encourage and facilitate a culture of volunteerism the Nedbank Foundation facilitates various employee and
client volunteer programmes. These include Team Challenge, Local Hero, Payroll Giving and support of initiatives
such as Mandela Day.
| Programme | Description | Staff involved |
Donations 2011 |
Beneficiaries |
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| Local Hero | Encourages employees to participate in volunteer work, donating R10 000 to non-profit projects and organisations. |
182 (since inception in 2001) |
R475 000 | Include schools, homes for the elderly and disabled, animal welfare organisations and sports clubs, as chosen by employees. |
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| Nedbank Team Challenge |
A 10-month, team-based employee volunteerism programme that enables employees to give of their time and skills in support of various non-profit organisations. |
168 | R250 000 to projects supported by winning teams |
Various social, environmental and animal causes, as selected by the teams of employees. |
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| Caring for Communities |
A community education programme promoting the four pillars of sustainability through workshops and project build days for grade 6/7 learners and adults; staff involvement in building vegitunnels, rainharvesting tanks and solar cookers. |
1 000 | R1 200 000 | Predominantly rural schools and communities in the area surrounding new branch openings or needy schools identified by staff. |
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| Angel Tree | Employees ‘adopt’ and support charitable organisations preselected by the Nedbank Foundation. | 50 |
R100 000 supported the foundation activities. Many more staff purchased gifts for organisations of their own choice. |
The beneficiaries for 2011 were orphaned and vulnerable children as well as the elderly. During the festive season the plight of those people who do not have families is particularly heartbreaking. Beneficiaries included Childline, Women at the Threshing Floor (WATTF), Reakaha, Kgotatso Laka Music Academy and Princess of Africa Foundation. |
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| Payroll Giving | A regulated way for employees to contribute to established charities through the SA Children’s Charity Trust. | 5 122 | R1 435 650 (R6 903 075 since inception) |
Childhood Cancer Foundation South Africa (CHOC), SA Red Cross Society, Cotlands, Reach For A Dream, Ithemba Trust and the QuadPara Association of South Africa (QASA). |
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| Mandela Day/ Month |
Nedbank Group employees volunteer at various organisations and coordinate charitable activities in support of this great initiative. |
131 | R66 000 | Organisations that support orphans and vulnerable children, homes and care centres for the elderly, homes for visually impaired people, underprivileged schools, centres for people with special needs, animal rescue shelters and more. |
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| Casual Day | All staffmembers are encouraged to support this national initiative in aid of people with disabilities and raise money towards the charities it supports. |
14 800 | R148 000 | Charities and organisations as identified by the National Council for Persons with Physical Disabilities in SA. |
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- Local Hero
This initiative encourages and honours individuals who participate in volunteer work by supporting their projects financially. A committee meets every month to assess requests and awards qualifying applications from Nedbank Group employees and clients a minimum of R10 000 towards the nonprofit organisations in which they are involved. - The Nedbank Team Challenge
Team Challenge is a 10-month employee volunteerism programme that enables employees to contribute by working in teams. The teams give of their time and skills in support of various nonprofit organisations.
The Nedbank Foundation provides seed funding to every team to help initiate and implement their projects. Adjudication takes place every November, with the final winners announced at the annual Nedbank Staff Community Builder Awards.
| 2011 Team challenge winner
Run by 30 employees across six Nedbank branches in the Garden Route, the Garden Route Loeries Project has raised over R700 000 in five years to help more than 50 charities. The distance between the branches makes it very difficult to be involved and hands on, so the team decided to raise funds collectively, which in turn can be distributed between needy charities in the towns within which they operate. Held at the Hyatt Regency Oubaai Golf Resort & Spa in George, this year's fundraising event generated over R184 000, which will be distributed between 13 charities. In recognition of this consistent commitment, the Garden Route Loeries were awarded the 2011 winning prize of R50 000 from the Nedbank Foundation towards the charities of their choice. |
- Angel Tree
Nedbank Group employees who participate in Angel Tree do so by buying a gift for someone less privileged than themselves over the festive period. In 2011 the Nedbank Foundation also selected four charitable organisations located across SA and hosted celebratory events at each. The Nedbank Foundation donated R100 000 towards these functions, which were organised and coordinated by Nedbank employees. - Payroll Giving
Payroll Giving offers employees an effective and regulated means of contributing to several established charities through the SA Children's Charity Trust. Using the funds given by employees, monthly donations are made to CHOC, SA Red Cross Society, Cotlands, Reach For A Dream, Ithemba Trust and QASA. - Mandela Day
On Mandela Day (18 July) each year Nedbank Group's Local Hero ambassadors volunteer at various organisations and coordinate charitable and volunteer activities in all nine provinces. Employee volunteer activities include work at organisations that support orphans and vulnerable children, homes and care centres for the elderly, homes for visually impaired people, underprivileged schools, centres for people with special needs and animal rescue shelters. - Staff volunteerism contributions in 2011
The Nedbank Foundation spent R2 126 000 in support of volunteer programmes between January and November 2011. In 2009 and 2010 the amounts were R2 250 000 and R2 047 588 respectively. - Client volunteerism – Local Hero
Nedbank Group prides itself on being the bank that cares for communities and encourages its stakeholders to do the same. As part of this commitment the group's successful Local Hero staff volunteerism programme was extended to Nedbank Group clients in 2008.
In 2011 this client-based programme saw 177 (2010: 182) applications for funding from clients involved with charitable causes. A total of 106 (60%) of these applications met the required criteria and R1 225 000 was donated by the Nedbank Foundation in support of various non-profit organisations (2010: R1 030 000). Most of these funds went to organisations in KwaZulu-Natal, the Western Cape and Gauteng. A key objective for the programme for 2012 is to improve the distribution of Local Hero funds to qualifying clients and organisations in all the provinces.
CONSUMER EDUCATION
The Nedbank Group consumer education material,
designed and developed in 2008, flowed from
an undertaking given by the bank to the Banking
Association South Africa. The aim of the material was to
provide clients and potential clients with accurate and
relevant information that would assist them in making
informed decisions regarding their financial wellbeing.
The material has been regularly updated and caters
for a range of income earners. The content includes
banking products and services, personal budgeting,
buying on credit and, where appropriate, insurance and
assurance. In 2011 more than 48 500 (2010: 20 800)
consumers were trained across all SA's provinces. The
cost of the training to Nedbank in 2011 was almost
R4,3m (2010: R2,7m).
SUSTAINABILITY EDUCATION
Nedbank's Caring for our Communities and Saving
our World initiative is a comprehensive community
education programme aiming to share the many
sustainability lessons learned by Nedbank Group with
learners and community members, thereby enabling
them to harness the power of sustainable thinking
and action for their own benefit. The programme follows a two-pronged approach, engaging with adult
community members and educating grade 6 and 7
learners from the same community about the basics of
sustainability by means of an interactive workshop. The
knowledge imparted to both groups is brought to life at
the end of the programme by involving all attendees in
a project build day. Learners, educators and community
members, together with Nedbank Group volunteers,
work together to construct a vegetable tunnel, solar
cooker, and rainwater harvesting tank or indigenous
erosion control garden, depending on the identified
community need.
Many of these project days are run in partnership with
The Wildlife and Environmental Society of South Africa
(WESSA), who have relationships with the schools in
which the group works. WESSA staff coordinate and
facilitate these project days, including providing tools
and instructions to complete the projects.
In 2011 almost 3 000 students and 700 adults from
59 schools across the country were involved in the
programme, with more than 1 000 Nedbank Group
volunteers helping to make it happen.
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THROUGH YOUTH DEVELOPMENT
In addition to the imperative to develop employees,
Nedbank Group recognises that it operates within
the communities from which it obtains business and
sources talent. To stay true to the Deep Green aspiration
of leading transformation Nedbank Group is involved
in initiatives focused on developing communities and
youth. These include:
- The Nedbank Graduate Programme – Nedbank
Group is committed to attracting, retaining
and developing graduates predominantly from
designated groups to establish a pipeline of
young people with the relevant qualifications and
potential to deliver a sustainable competitive
advantage and contribute to the achievement of
the group's transformation vision. The Nedbank
Graduate Development Programme provides
participants with fast-tracked, experiential and
applied learning opportunities via a holistic
learning model that exposes them to various
modules. In 2011 a total of 119 graduates
(2010: 80) participated in the Nedbank Graduate
Programme. This programme is one of the
ways in which Nedbank Group contributes to
government's pleas for the creation of youth
employment and making graduates employable,
and the group has employed 85% (2010: 75%)
of them.
'The graduate programme has come to an end and I would like to thank each and every one for their role in making this past year a wonderful experience. Thank you for the time invested in me; I am truly grateful for the opportunity granted by Nedbank Corporate. It has been a very interesting year for me with a lot of learning and self-growth. My first contact person at Nedbank Corporate, from the telephone interview, was so helpful and friendly. I am grateful for my onboarding experience and introduction to the Nedbank culture. The team spirit was absolutely phenomenal and the relationships I formed in the team are for keeps. I learnt so much and gained a lot of insight on issues concerning various industries in our country and abroad.' Mirriam Thugwana
- Learnerships – Nedbank Group embraces and
encourages lifelong learning for all. To this end
the group offers employment opportunities
to unemployed youth via its participation
in BankSETA initiatives such as the Letsema
and Kuyasa learnerships. This also ensures
that the group contributes to the broader SA
transformation agenda. During 2011 Nedbank
Group offered various learnerships to 109
unemployed individuals, 99% of whom were black.
In addition 64% of the 138 learners who were in
the programme in 2010 were employed by the
bank, and 50,5% were employed in 2011.
- External bursaries – Nedbank Group funds a
number of external bursaries to the value of
R14,1m that are administered by the National
Student Financial Aid Scheme (NSFAS) through a
public-private partnership. These external bursaries
are integral to the maintenance of the group's
long-term talent pipeline and help to attract and
develop graduates to the organisation. Through
the Nedbank Bursary Fund 80 new bursaries
were awarded to academically suitable students
in 2011. During the 2011 national bursary
roadshows 98% of students rated the bursary
scheme good to excellent.
'I want to thank you personally for all the hard work you
have done for me during my studies, organising bursary
events and always keeping me up to date with what is
happening.
Nedbank has given me the opportunity to live a better life
by going to university and studying towards something
I am very passionate about; words can't describe how
thankful I am!
Nedbank has always made me feel important whenever
I attended a bursary-related event and needless to say,
the food and the organising were great!' Bursar
During 2011 the group also worked on better alignment
between the graduate recruitment and bursary
recruitment programmes to ensure that the 2012
criteria for the two programmes are more aligned.
By so doing, the chances of a bursar not qualifying for
admission to the Nedbank Graduate Programme are
minimised, and the talent pool is further increased.
THE NEDBANK AFFINITIES
The Nedbank Affinity Programme started in 1990 as a
unique vehicle through which Nedbank Group clients
and employees could provide financial support – at no
cost to themselves – to causes close to their hearts,
simply through their banking, investing and insurance
transactions by using affinity-linked products.
The monetary donations are facilitated by Nedbank
Group through the sacrifice of a percentage of its
profit margin on the qualifying Nedbank Affinity
products. Since inception the programme has enabled
Nedbank clients to contribute nearly R175m in support
of approximately 2 000 projects in the areas of arts
and culture, sports development, needy children and
environmental conservation.
For the 2011 year the Nedbank Affinity donations grew
by 28% to R18,7m (2010: R14,7m), coming primarily
from the recently launched Investment Affinity
accounts and electronic statements.
The Nedbank Affinity Programme comprises four
affinities, three of which are outlined below, while
the fourth – the Nedbank Green Affinity – is covered in
the 'Environmental sustainability' section of this report.
THE NEDBANK ARTS AFFINITY (AND
THE ARTS & CULTURE TRUST)
The Arts & Culture Trust (ACT) was established in
1994 with the purpose of attracting funding for the
sustainable development and growth of arts, culture and
heritage in SA. Since then ACT has disbursed more than
R18m to fund nearly 700 projects in the development
areas of job creation, creative skills, management skills,
cultural diversity and cultural tourism marketing.
Since inception the Nedbank Arts Affinity has donated
nearly R15m to ACT. In 2011 Nedbank Affinity
donations to the ACT grew by 3% to R831 457 (2010:
R809 317).
Nedbank Group, through the Nedbank Arts Affinity
Programme, funds the ACT Development Programme,
the ACT Nedbank DALRO Scholarship Programme and
a discretionary fund.
Examples of the projects and initiatives supported
through the funding provided by the Nedbank Arts
Affinity are available in the online version of this report.
Examples of the projects and initiatives funded by ACT
in 2011 with the support of the Nedbank Arts Affinity
include:
- The ACT Development Programme, which funds
programmes supporting artistic excellence in
creative production (development of new SA
work), professional development and arts training
for youth by means of grants.
- Well Worn Theatre's Planet B was formed with
the aim of creating new and stimulating theatrical
work around the themes of climate change
and global warming, sustainable and holistic
development, social justice and eco-consciousness.
Planet B is a new SA play dealing with an epic
story of survival in a post-2050, climate-ravaged
world.
- The National Arts Festival (NAF): Arts and
Exhibition Internship enables university students
who are studying fine arts or visual arts to obtain
onsite arts management experience during the
buildup to the NAF and during the festival itself.
- The Eastern Cape Philharmonic Orchestra
(ECPO) Youth Orchestral Experience has
been held annually since 2003, and takes place
over five days during the September/October
school holidays. It attracts learners from schools
throughout the Eastern Cape, who audition for
a place in either the Youth Orchestra or the Wind
Band. Approximately half the participants each
year come from disadvantaged communities
served by the ECPO's Music Investment Project.
- The Botshabelo Youth Partnership, in
collaboration with the community library,
introduces young people to creative writing and
storytelling.
- In 2011 the third edition of the ACT/Nedbank/ DALRO Scholarship Programme was held at Gold Reef City in Johannesburg. Sponsored by Nedbank Group and the Dramatic, Artistic and Literary Rights Organisation (DALRO), the scholarships programme awards two scholarships with a combined value of R210 000 to students who wish to pursue undergraduate studies in the performing arts. Individuals between the ages of 18 and 25 who are not considered to be professional and who are not registered for an undergraduate performing arts course are eligible to enter. The 2011 scholarship winners were Nomagugu Gumede from KwaZulu-Natal and Tankiso Mamabolo from the Lady Grey Arts Academy in the Eastern Cape.
For more information on the ACT go to
www.nedbankarts.co.za and www.act.org.za.
THE NEDBANK CHILDREN'S AFFINITY
(AND THE NELSON MANDELA
CHILDREN'S FUND)
The Nedbank Children's Affinity was launched in 2005
in partnership with the Nelson Mandela Children's
Fund (NMCF). The vision of the NMCF, which was
founded by former president Nelson Mandela in 1995,
is to change the way society treats its children and
youth and has as its primary beneficiaries children
and youth from birth to 22 years old who come from
impoverished backgrounds.
Examples of the projects and initiatives supported
through the funding provided by the Nedbank
Children's Affinity are available in the online version of
this report.
The fund's ultimate goal is poverty eradication, and
not just the amelioration of the difficult circumstances
the target beneficiaries find themselves in. To achieve
this the fund supports five key strategic programme
areas:
- The wellbeing of children – strengthening families
and communities to mitigate the impact of both
HIV/Aids and child abuse.
- Leadership and excellence – identifying and
nurturing youth with leadership potential.
- Skills development – realising the potential of
young people to contribute positively to their own
development and that of others.
- Disability – improving the quality of life of
disabled children and youth.
- Goelama – building links between services offered by government and NGOs in communities.
Examples of NMCF-supported projects include:
- Path out of Poverty (POP) programme
(Goedgedacht Trust) operates predominantly
among the farm communities of Riebeek West
and Riebeek Kasteel, just outside Malmesbury in
the Western Cape. POP is run by the Goedgedacht
Trust and includes a series of interlocking projects
aimed at addressing early learning difficulties in
farm children. It also includes a parenting skills
training programme, which helps parents and
young adults to understand the role they have
to play as parents, and a life skills and personal
development programme.
- Kids Care and Support Trust (KCST) is situated
in Bronkhorstspruit, east of Pretoria. This
community-based organisation serves three
townships, providing support and services to
children orphaned or vulnerable as a result of
HIV/Aids. KCST reaches more than 650 children
under the age of 18 who are either infected or
affected by HIV and/or Aids.
- Masibambisane Home-based Care and Support Group was established in 2001 to care for and support people living with HIV and Aids, as well as orphans and vulnerable children. It operates in the township of Mdantsane in East London, with 60 caregivers caring for 614 orphans from 457 families. They provide care and support to those infected and affected by HIV and Aids, and also serve orphans and vulnerable children by providing basic necessities such as clothing, food parcels and vegetables.
Since the launch of the Nedbank Children's Affinity
Nedbank Group has donated nearly R35m to the
NMCF. In 2011 these donations to the NMCF grew by
16% to R6,5m in total (2010: R5,6m).
For more information on the Nedbank Children's Affinity
and the NMCF go to www.nedbankchildren.co.za or www.nelsonmandelachildrensfund.com.
THE NEDBANK SPORT AFFINITY (AND
THE SPORTS TRUST)
The vision of The Sports Trust is to build active
communities by providing all South Africans with
opportunities to play sport. In addition to providing
sporting equipment and upgrades to sporting facilities
in outlying or previously disadvantaged communities,
The Sports Trust proactively advances sport
development in SA, helps to identify young sporting
talent, and offers coaching and training programmes.
Since inception the Nedbank Sport Affinity has donated
nearly R15m to The Sports Trust, which, in turn, has
disbursed more than R60m to nearly 250 projects.
In 2011 Nedbank Sport Affinity donations grew by 52%
to R2,7m, compared with R1,8m in 2010.
Examples of the projects supported in the Sports Trust
in 2011 are available in the online version of this report.
Examples of projects supported by The Sports Trust and
the Nedbank Sport Affinity include:
- Nedbank Sports Trust Soccer Development
Programme – As part of its sponsorship of the
Nedbank Cup, Nedbank Group, in partnership with
The Sports Trust, has been donating soccer kits to
schools all over SA. The initiative, which started
in 2010, was improved in 2011 with the addition
of a coaching programme and equipment added
to the soccer kit. In 2011 altogether 60 schools
benefited from the programme.
- Kwadeda Golf Project – The Sports Trust,
in partnership with Nedbank Group and
Sun International, made another significant
contribution to golf development through the
launch of a new practice facility in Soweto.
The Kwadeda Golf Project was officially opened
at the Kwadeda High School, with the Minister
of Sport and Recreation, Fikile Mbalula, in
attendance. The facility is the first of its kind in
Soweto, and includes a putting green and practice
nets that will be available for use by the entire
Zola community.
- The Nedbank Sports Trust Development Cycling Programme – In 2011 altogether 100 bicycles, helmets and cycling kits were provided to children from the Boland and Cape Flats. A total of 556 bicycles have been provided since 2007 and the programme has invested nearly R1,5m in cycling development in the Western Cape during the same period. The aim is to develop the sport of cycling among disadvantaged communities in the Western Cape, while also providing children with low-cost transport to and from school and helping them to maintain a healthy lifestyle.
For more information on The Sports Trust go to
www.nedbanksport.co.za or www.thesportstrust.co.za.
NEDBANK GROUP SPONSORSHIPS
Nedbank Group views sponsorships as a dual
opportunity. On one hand they afford the group unique
means of raising its brand profile. However, they are also
an ideal way of realising the Nedbank brand promise
to Make Things Happen in the lives of individuals and
communities across the country.
For this reason there is a strong development focus
in the vast majority of Nedbank Group sponsorships,
which currently include golf, soccer, sport for the
disabled, road running, The Businesswomen's
Association, Cape Winemakers Guild and the Nedbank
and Old Mutual Budget Speech Competition.
GOLF
Golf is no longer the exclusive domain of affl uent
sportsmen and women. The sport has grown in
popularity and now enjoys a broad following across the
full spectrum of SA society. As such, it offers sponsorship
opportunities at every level – from professional
competitions to golf development and golf for people
with disabilities. By sponsoring golfing events Nedbank
Group reaches a large section of its existing client base,
as well as its ever-widening target market. The changing
demographics within the golfing world also mean the
group is able to reach the important emerging market
and contribute to the growth and development of golf
among the previously disadvantaged.
Nedbank Group's current golf sponsorship portfolio
includes:
- The Nedbank Golf Challenge is dubbed 'Africa's
Major'. This event attracts global attention and is
an excellent way of profiling the Nedbank brand
on the global stage.
- The Nedbank South African Disabled Golf Open.
- The Nedbank Affinity Cup is part of the Sunshine
Tour played prior to the Nedbank Golf Challenge.
Nedbank Group donates an annual amount
equal to the winner's prize money to the SA Golf
Development Board.
- The Sports Trust Golf Challenge is a joint initiative
with Sun International that raises R1m in aid of
sport development annually and is played on the
Gary Player course the day after the Nedbank
Golf Challenge. To date over R11m has been raised
through this event in aid of The Sports Trust.
SPORTS FOR THE DISABLED
Nedbank Group has been associated with sports for the
disabled since 1992. It sponsors the annual Nedbank
National Championships for the Physically Disabled
and co-sponsors the SA Paralympics Team (along with
six other corporate sponsors) that will be competing at
the 2012 London Paralympic Games.
Other sponsorships includes:
- Nedbank Technical Excellence and Administration
Programme
- Nedbank SA Disabled Golf Open
ROAD RUNNING
Road running is one of SA's most accessible and
popular sports. As such, it affords Nedbank Group an
excellent platform from which to engage effectively
with participants and spectators across the country.
The group operates 13 running clubs across all nine
provinces. During 2011 these Nedbank Running Clubs
continued to enjoy a steady increase in membership,
growing from 2 300 in 2010 to 2 800 in the current
financial year. Two of the clubs are specifically identified
as having a development focus, while the others help to
build the profile of road running in general. The 86th
Comrades Marathon saw 826 members of Nedbank
Running Clubs take to the road, with no fewer than
nine of the 20 available gold medals going to these
members. Apart from the running clubs Nedbank
Group's road running sponsorship portfolio also
includes co-sponsorship of the Comrades Marathon.
BRAND AMBASSADORS
Nedbank Group does not sponsor individuals. However,
since 2007 it has supported a number of 'brand
ambassadors', who represent the Nedbank brand and
promote the association of the group with various
sports or sponsorship properties. In 2011 Nedbank
Group's two brand ambassadors were Emily Gray (sport
for people with disabilities) and René Kalmer (road
running), both exceptional sporting talents appearing
at roadshows, functions and prize-givings. They
also featured in certain Nedbank Group advertising
campaigns.
SOCCER
For the past four years Nedbank Group has sponsored
the SA Premier Soccer League's official knockout cup
competition – the Nedbank Cup. The competition
features 32 teams – 16 from the Premier League, eight from the National First Division and eight from the SA
Football Association. It is the only SA cup competition
that addresses football development through the
inclusion of both professional and amateur teams.
2011 also saw Nedbank Group, in partnership with
The Sports Trust, running a campaign aimed at giving
underprivileged children an opportunity to enjoy the
game of soccer. A total of 50 schools from across
the country participated, with youngsters receiving
full soccer kits during the season. This built on the
very successful '100 kits to 100 schools in 100 days'
campaign run in 2010.
THE BUSINESSWOMEN'S ASSOCIATION
Nedbank Group has sponsored and supported the
Business Women's Association (BWA) for the past
11 years. The annual BWA SA Women in Leadership
Census, in partnership with Nedbank Group, has grown
in stature over the past seven years and now plays a
pivotal role in gender transformation within corporate SA.
By highlighting the progress that has been made and the
disparities that still exist, the census delivers a constant
reminder to corporate SA of the need to transform.
CAPE WINEMAKERS GUILD
Nedbank Group's sponsorship of the Cape Winemakers
Guild (CWG) enables the group to be highly involved
in the country's wine industry and supportive of its
transformation. Established by Nedbank Group and the
CWG in 1999, the Nedbank Cape Winemakers Guild
Development Trust is wholly funded by donations and
proceeds raised through silent and charity auctions
at various Nedbank/CWG events throughout the
year. The trust invested more than R500 000 in social
upliftment, scholarship and mentorship programmes
for aspiring winemakers in 2011. The trust also provides
finance for infrastructural projects at local schools,
school tuition fees and bursaries for potential Protégé
Programme students.
THE
NEDBANK AND OLD MUTUAL
BUDGET SPEECH COMPETITION
Now in its 40th year, this competition (run in
cooperation with the Department of Finance) aims
to contribute to economic excellence in SA by
promoting the principles of sustainable economic
development, developing future leaders in the field of
economics, making young South Africans excited about
Economics as a subject and career path among pre- and
postgraduate students.
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