GROUP STRATEGY

Nedbank Group’s vision is to become southern Africa’s most highly rated and respected bank by our staff, clients, shareholders, regulators and communities.

The vision is supported by the group’s long-term objectives, which are referred to internally as our Deep Green aspirations, namely to become a great place to work, a great place to bank and a great place to invest; to unleash synergies; to be worldclass at managing risk; to create a community of leaders; to have the most respected and aspirational financial services brand; to be recognised for being highly involved in the community and environment; to lead in transformation; and to live our values.

Underpinning the vision and strategy are the group’s values that drive our decisions and behaviours, namely integrity, respect, accountability, pushing beyond boundaries, and being people-centred.

With the SA financial services economic profit (FSEP) share at approximately 65% of the FSEP in Africa, our primary focus is to win in banking in South Africa. This will be achieved by:

• transforming retail banking into a truly SA bank for all;
• becoming the leader in business banking for SouthAfrica;
• becoming the public sector bank of choice;
• being one of the top two wholesale banks;
• ramping up the bancassurance business;
• leveraging the Imperial Bank integration;
• improving our primary banking positioning across all businesses; and
• becoming the leader in client service delivery.

We will continue to evolve our strategy of becoming a leading financial services player in sub-Saharan Africa by:

• implementing the three-tier strategy to grow our physical network in the Southern African Development Community;
• leveraging the Ecobank Alliance to provide our clients with access to a Pan-African network; and
• evaluating selective investment opportunities.

AWARDS WON IN 2009

• Africa Investor award – Tom Boardman won African Business Leader of the Year Award
• African Banker award – African Banker Deal of the Year – Bakwena toll-road refinancing
• Investment Analyst's Society – Best Reporting and Communication for the Banking Sector and overall on JSE Limited
• Carbon Disclosure Project – Number One in SA Carbon Disclosure Project Leadership Index
• African Banker Awards – Social responsible Bank of the Year Award
• Financial Mail Top Empowerment Survey – third in the top empowerment companies survey
• Association of Chartered Certified Accountants – Best Sustainability Report
• Ask Africa Trust Barometer – Top Green Company in South Africa
• Fairbairn Private Bank – voted Best International Wealth Manager 2009