GROUP MARKETING, COMMUNICATIONS AND CORPORATE AFFAIRS
Ciko joined the group with effect from 18 January 2010 as Group Executive: Group Marketing, Communications and Corporate Affairs. Ciko has wide-ranging marketing and business experience in financial services and in the consumer goods and motor industries. He joined Nedbank from Barloworld where he was the Group Marketing Director of the Automotive Division. Ciko was previously General Manager of Retail Banking Marketing at ABSA Group. Before 2003 he held various management positions at SA Breweries, Unilever, British American Tobacco and M-Net.
Ciko Thomas (40)
Group Executive: Group Marketing, Communications and Corporate Affairs
Group Marketing, Communications and Corporate Affairs prospects for 2010
The Nedbank brand-building programme will build on the very successful strategy of recent years, but with added emphasis on certain selected market segments and increased focus on the brand’s direct client value proposition.
Careful campaign management and marketing communications coordination in the context of the 2010 FIFA World Cup schedule will ensure optimisation of the bank’s presence and consumer relevance in a unique and challenging year.
The 20th anniversary of The Green Trust will provide a platform for the continued projection of Nedbank’s environmental and community leadership aspirations.
Internal and external stakeholder engagement and media relations will be optimised.
Nedbank Group is committed to the institution and promulgation of an industry/sector code to replace the Financial Sector Charter. Nedbank Group is also committed to delivery on all areas that form part of the Financial Sector Charter but are not included in the Department of Trade and Industry (dti) Codes of Good Practice.
The set targets will continue to serve as a minimum guideline for our transformation activities across all elements of the dti Codes, while engaging fully with all stakeholders to ensure sustainable transformation in all areas of the business.
We will continue to leverage the strong relationship with our black business partners, the Wiphold and Brimstone consortia, and our black development partner, Aka Capital. Our partners add value in areas of common strategic initiatives and will continue to provide insight into transforming our business.
In the Nedbank Foundation we will continue to improve our processes to enhance turnaround on requests, implement the concept of holistic communities that will enable us, together with various partners, to make a significant sustainable difference in all the communities in which we operate, and continue to expand our efforts to make a real difference in all areas of involvement.